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What does the world of food look like in 2033?

The importance of food does not need to be explained. It is a necessity and, at the same time, a source of pleasure and social gathering.

After the Second World War, many countries proclaimed, “We will never know hunger again.” Pursuing this idea has led to a one-sided view of food production and extreme efficiency. It was a significant gain back then, but if we don’t change this perspective, it will be a significant loss in the future. With a growing global population, more agricultural land is required, and livestock demands more food and water. However, there is an increasing scarcity of these resources.

How do we change consumer preferences? What new forms of agriculture are conceivable? What will the landscape look like in ten years from now? What role can packaging play in extending product usage? Are new forms of food imaginable?

Globally, many experiments are already being conducted in system innovation and technology, and “food” is a sector with numerous startups.

Vertical farming is transforming the concept of horizontal cultivation by building upward. This allows for the reuse of a significant amount of land by nature. What does this mean for our well-being and that of future generations?

The application of technology and alternative forms of cultivation will drastically and positively change the food chain.

Aquaponics is viewed and developed worldwide as a viable perspective for the future. It is actually centuries old, as the Aztecs already used floating gardens. Aquaponics is a method of cultivation through a regenerative system where plants use fish waste in the water as a nutrient. Imagine if we could adapt our diet to this.

Lab-grown meat provides organic meat without killing animals, and significant investments are being made to produce fish based on cells. Experiments are underway to obtain milk without a cow. What if these innovations can be applied on a large scale?

New forms of packaging will contribute to longevity and better reusability. Frozen food will increasingly become the norm, reducing waste.

The world of food will undergo significant changes in the next ten years. The pressure is immense, and numerous startups are challenging the existing old system. While farmers may cling to the past, they are essentially fighting a losing battle. Currently, unknown brands will be at the top of the list and lead the food sector in ten years. What part will you play in these developments?