Imagine that you could walk around in 2034 for a day and bring back all the knowledge to the present. How differently would you then look at your organization now? What would be the impact on your current decisions? And what innovations would you come up with?
Due to the increasing complexity of the business environment, decision-making based on historical data (forecasting) is becoming increasingly challenging. To make well-informed decisions, it is important to identify and think through the uncertainties in your market. This is what we call Strategic Foresight. It helps organizations shape their future strategy and innovation needs.
We take organizations into the future. By showing how the world might change, we stimulate discussions not about the here and now, but about the future. This helps clarify the dominant themes and drivers that have a high degree of certainty or uncertainty. We use these core uncertainties to outline various future scenarios, from a desired future to a future that your organization would like to avoid.
Then the question is, if we agree that the market is going to change in that way, what could be the potential immediate impact on your organization? How would it influence your current strategy, and what innovations might be possible and necessary?
Through Strategic Foresight, you make your organization resilient for an uncertain future. You explore potential scenarios and help determine the parameters for monitoring and possibly adjusting early on. This way, you gain insight into possible futures and build certainty in uncertain times.
When there is a need for scenarios to prepare for potential market changes.