What is considered an outlier now may become the future normal. This highlights the value of trend research: spotting signals to create a vision of possible futures. Understanding trends inspires, expands perspectives, and encourages forward-looking discussions within your organization.
What shifts are occurring in society? What changes have been set in motion? What’s happening in the technological landscape? What will extensive individualization mean? Our clients often pose these questions as they seek to explore potential answers. Gaining insights into trends helps us understand the direction in which the world is heading.
Our proprietary trend framework is strongly data-driven, not based on crystal ball gazing. We study macro-analyses from major entities like McKinsey and Gartner, as well as industry-specific studies. We continuously spot trend signals that we incorporate into our framework, honing the formulated trends. We also showcase early-stage innovations that may become the new normal. This helps us understand the changing perspective of consumers and guides our clients in anticipating the future.
Provides immediate inspiration to teams and takes them on a journey into possible future scenarios. It fosters discussions about the company's future role and potential shifts.