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Technology is an inexhaustible source of inspiration and an endless reservoir of new applications. Six Fingers has ideas about the questions that arise with new data and technology.

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How can we comprehend the explosive increase in data and technology?

Approximately 65 percent of the world’s population (around 5.6 billion people) are connected to the internet. Besides, 30 billion IoT devices are also constantly connected to the internet. In 2021, they created 79 zettabytes of data. Predictions suggest that in the next three years, more data will be produced than in the past 30 years.

This astonishing rapid growth is primarily driven by digital technological innovation by a handful of Big Tech companies that view the world as their market. They utilize the most advanced influencing technologies to achieve their goals based on the data they obtain. They turn their customers into products in exchange for “free” services.

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AMS-IX is one of the biggest internet exchanges in the world. When you watch Netflix or post a photo on Instagram, it is almost certain that your data travels through the Amsterdam Internet Exchange. AMS-IX was founded at the beginning of the internet. There was a need for an independent place where networks could exchange traffic. Nowadays, the internet has changed significantly. It used to be an open space for hippies and creatives but is now dominated by ‘Big Tech.’ Six Fingers is the innovation plug-in for AMS-IX that brings the outside world into the organization. We search for answers to emerging questions. How can we ensure that users can share data safely and that their data stays in their possession? How can we ensure everyone stays connected in this digital era? How do we ensure the internet and all its data centers become as sustainable as possible? What will the internet look like in the future?



A holistic perspective on smart cities, what does that look like? It’s a significant question that we enjoy contemplating. Data is extremely important to cities, but how can we use it to contribute to the city’s quality of life rather than simply increasing efficiency and serving commercial goals? What role does a telco company like KPN play in contributing to data exchange through its network?