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Generations.

The way we as individuals view the world is largely shaped by the environment we grew up in. Our differences in views become visible through generational gaps, which is why understanding this is so important and it necessitates learning from the similarities and differences with an open mind without judgement.

That every generation has its own world view is not a new phenomenon. It is also immediately something that unites us, regardless of our generations. We all live in different ways from our parents and hold on to our beliefs while the world around us changes. When we are young, we are more likely to experience things for the first time, and our reactions to these events shape us. As we get older, this development slows down because our impression of the world and our character are largely formed.

The zeitgeist in which each generation grows up is characterised by defining events of the time and is indicated by a tight start and end date. If you research the start and end dates of a generation, you quickly find out that many sources use their own years. This immediately confirms yet again that a generation and the differences and similarities associated with it do not change overnight.

So the hard dividing line between generations can certainly sometimes be taken with a grain of salt. Currently, society has six distinct generations: The Silent Generation (1925 - 1945), Baby Boomers (1946 - 1964), Gen X (1965 - 1980), Millennials (1981 - 1996), Gen Z (1997 - 2010), Gen Alpha (2010 - present).

In the coming year, we will conduct research among each generation and publish it. So keep an eye on this page.

Gen Alpha (2010 – present)

Gen Alpha (2010 - present)

Generation Alpha, born between 2010 and 2025, is growing up in a world completely immersed in technology, connectivity, and globalization. As digital natives, they are familiar with smartphones, tablets, and social media from a young age, shaping their perception of the world and their place in it.

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Gen Z (1997 - 2010)

Gen Z (1997 - 2010)

Gen Z, a generation with a strong sense of individual identity and self-awareness, has elevated binge-watching on Netflix to an art form and speaks memes as a second language. They challenge existing norms and expectations, redefining them with their unique worldview and innovative ways of interacting. Born between 1997 and 2010, they are the first ‘digital natives’, fully growing up in a world dominated by technology, globalization, and social media.

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Millenials (1981 - 1996)

Millenials (1981 - 1996)

Millennials, born between 1981 and 1996, grew up in an era of unprecedented technological advancement, from the rise of mobile phones to the dominance of social media. They are not only technologically savvy but also seeking meaning in their work and deeply committed to social justice and sustainability.

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Gen X (1965 – 1980)

Gen X (1965 – 1980)

Generation X, born between 1965 and 1980, is often overshadowed by the attention for Millennials and Gen Z. However, they are the largest group, numbering around 4 million in the Netherlands alone. They were the pioneers of the digital revolution and modern pop culture, and have had a lasting impact on society by instigating numerous social and economic changes.

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The silent generation (1928 – 1945)

The silent generation (1925 – 1945)

The Silent Generation, born between 1928 and 1945, often remains an underrepresented group in a world where Millennials and Gen Z frequently take the spotlight. They are the generation who were children or teenagers during the time of World War II. They have had an undeniable influence on our society.

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