Book.
Versus.
Improvement versus innovation, from return on investment to return on learning.
Innovation is not the same as improvement. Improvements are tangible, plannable, and immediately applicable. Innovations are intangible, uncertain, and more difficult to grasp directly. To innovate, it is necessary to search and experiment. And that is in stark contrast to controlling and managing.
This book provides you with the insights and tools to achieve innovation. It aims to bring together innovators and improvers, rather than pitting them against each other, to work towards a sustainable future.
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“Versus is valuable for every organization, whether large or small. The speed at which existing (profit) models are under pressure requires a different way of thinking. Albert Einstein once said, “We cannot solve our problems with the same thinking we used when we created them.” The author wholeheartedly embraces this quote. With compelling examples, he engages the reader and brings new insights. Thus, Versus is a valuable addition to any bookshelf.”
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