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In a world that is becoming increasingly opaque and in a time that demands renewal, we help our clients define their future and take action. We challenge conventional thinking, create new perspectives. We bring fresh visions, strategies and scenarios to life. And we turn innovation into tangible products, services and propositions.
Our team is made up of unconventional free thinkers and doers, each with their own areas of expertise. We work with clients in the Netherlands and sometimes far beyond on a wide variety of projects. All of us are deeply convinced of the power of bringing insights from unrelated industries into the fold.
Author: Brabant Water & Six Fingers
The world of water is constantly evolving. Climate change and the increasing demand for water present new challenges. Brabant Water has joined forces with Six Fingers to explore the future and prepare for what lies ahead.
By looking ahead, Brabant Water can continue to ensure a reliable drinking water supply—both now and for future generations. In doing so, Brabant Water is preparing for a sustainable future.
Read moreAuthor: Bart van Leeuwen
We’re all familiar with the stories of companies like Kodak and Blockbuster. They were overtaken by challengers who offered the same value but made it more accessible and removed frustrations for consumers. Startups that, at first, seemed too small to change the market but ultimately caused the downfall of these organizations. Why do large companies fail while small startups disrupt the market? Blockbuster and Kodak, like everyone else, had access to key transformative insights but chose to wait rather than take action.
Our failure to recognize the signs of change in time stems from a fundamental human bias: we are linear thinkers. We immediately notice major changes but struggle to see and grasp slow transformations. Early signals are often dismissed as noise or irrelevant anomalies. Most of the time, they go unnoticed because they arise in areas organizations aren’t paying attention to.
Read more6 January 2025
Author: Rob Adams
Where December is marked by Christmas, the end of the year is defined by drafting annual plans. A process that has become more of a habit than a meaningful ritual. What could be an inspiring activity where creativity and forward-thinking go hand in hand has, for many organizations, turned into an exercise in filling out spreadsheets. It has become a routine, pre-scheduled task aimed at planning down to the last decimal. But shouldn’t it be about looking ahead and challenging ourselves?
A year plan without questions is like a body without a brain. Everything gets executed, but the intelligence is missing. Having answers means you possess knowledge. Asking the right questions means you possess intelligence.
Read more16 December 2024
Author: Luuk Huijsmans
Let us introduce you to Generation X. A generation that isn’t equally represented in the media compared to Boomers, Millennials, and Gen Z. As a result, you might not immediately picture a “typical Gen Xer” in your mind. In fact, most Gen Xers we spoke to didn’t even know they were part of this generation.
Members of this generation were born between 1965 and 1980, following the Baby Boomers. Like every generation, they were shaped by the circumstances in which they grew up, which now influence their norms, values, and beliefs. Fortunately, apart from the obstacle of busy schedules, it’s not difficult to reach or speak with Gen Xers. We interviewed colleagues, friends, and unfamiliar Gen Xers to answer the question: “What defines Generation X?”
Read more26 November 2024
Author: Rob Adams
The future cannot be predicted—that much is certain. However, you can prepare for it and invest in gaining more control. Building your adaptive capacity to interpret and act swiftly is crucial in a world where the environment is constantly changing. The more you know, the more you perceive, and the better you understand which questions will be relevant for the future.
A high ROL (Return on Learning) represents this forward-thinking mindset in organizations. Achieving steep learning curves holds immense value, as without these lessons, it is impossible to tackle complex challenges or fully recognize and seize opportunities.
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