Millennials, born between 1981 and 1996, grew up in an era of unprecedented technological advancement, from the rise of mobile phones to the dominance of social media. They are not only technologically savvy but also seeking meaning in their work and deeply committed to social justice and sustainability.
This generation has had a dual economic experience. They have experienced the economic growth of the 1990s and the early 21st century, but also the impact of the 2008 financial crisis. This crisis has had profound effects, such as challenges in education and the job market, and financial uncertainty, contributing to their reputation for financial caution and pragmatism.
What characterizes millennials is their emphasis on authenticity, diversity, and inclusion. They are not only concerned with their own well-being but also with societal issues such as climate change, gender equality, and social justice. They strive for a more just, sustainable, and inclusive society and actively seek ways to promote positive change.
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