We believe in the power of simplicity. Our method, Digital Enabled Innovation, is designed to make “emerging technologies” such as artificial intelligence and forms of connectivity (the ability to connect to a network to transmit data) accessible for application within organizations.
This allows us to improve and enhance our lives by using new technologies. Adding connectivity and data to everyday things immediately adds value. Our method applies this in multiple ways.
Devices + connectivity + data = value
Miele now adds connectivity to their washing machines. It’s convenient to receive a notification when your laundry is done, but there are many more possibilities when connecting the washing machine to external data sources. Washing machines and dryers consume a lot of energy. After a tumultuous period, the energy market has produced new business models, such as dynamic pricing. By combining both ways of thinking, you can wash and dry your clothes at the time of day when energy is practically free (or you might even get paid for it).
Objects + connectivity + data = value
You can also apply this thinking to objects. Just imagine what would happen if your coffee cup had connectivity. It could tell you when it’s empty and hasn’t been filled for a while. It could tell you where it is if you’ve misplaced it or it’s about to become too cold to drink. Adding external data sources to this (such as your own health app) could tell you whether it’s better to have a cup of tea or water this time.
Organisms + connectivity + data = value
In addition to devices and objects, as humans, we are also surrounded by organisms. Here too, we are increasingly adding technology to create more value. Think, for example, of agriculture or horticulture. When we add connectivity to certain crops, we know if they are doing well in terms of temperature and humidity, for example. If we also link external sources such as weather forecasts to this, we can provide the exact amount of water they need. It’s sustainable and efficient.
Digital Enabled Innovation explores technological possibilities through a structured method. Are you curious about what connectivity and data can do for your products or services?
Digital Enabled Innovation can be applied directly in brainstorming sessions aimed at exploring the application of technology.