Look like a Dragonfly
Author: Bart van Leeuwen
We’re all familiar with the stories of companies like Kodak and Blockbuster. They were overtaken by challengers who offered the same value but made it more accessible and removed frustrations for consumers. Startups that, at first, seemed too small to change the market but ultimately caused the downfall of these organizations. Why do large companies fail while small startups disrupt the market? Blockbuster and Kodak, like everyone else, had access to key transformative insights but chose to wait rather than take action.
Our failure to recognize the signs of change in time stems from a fundamental human bias: we are linear thinkers. We immediately notice major changes but struggle to see and grasp slow transformations. Early signals are often dismissed as noise or irrelevant anomalies. Most of the time, they go unnoticed because they arise in areas organizations aren’t paying attention to.
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